Project Type
Brand identity
Industry
Software Consultancy
Timeline
14 Days
Published
2025
Introduction
Cleer Consulting, an Australian software consultancy, initially approached Finko for a website redesign. But early discovery made it clear the website wasn’t the root problem. The real issue was that the existing brand identity no longer represented the clarity, capability, or delivery speed the company is known for.
Cleer builds high-quality software at startup velocity, pairing deep engineering expertise with disciplined execution. Their visual identity and fragmented web presence didn’t communicate that standard. Finko was engaged to reset the foundation, beginning with a brand identity refresh and progressing into a unified digital experience that accurately reflects how Cleer operates.
Services
Brand identity redesign
Information architecture consolidation
UX audit
Website design and build
Accessibility and compliance enhancements
Lightweight brand guidelines
The Challenge
Cleer’s brand and website experience failed to match the level of quality they deliver to clients. The visual identity felt dated and inconsistent, making the business appear less sharp and less premium than it actually is.
The clarity that Cleer brings to complex software builds wasn’t reflected in their own digital presence.
Key challenges included:
A brand identity that did not reflect speed, clarity, or technical excellence
Multiple websites with overlapping content, inconsistent messaging, and unclear pathways
A fragmented digital presence that reduced trust and credibility
The Process
A focused branding and UX engagement designed to move quickly.
Discovery and Audit
Collaborative workshops and a detailed questionnaire were used to understand Cleer’s mission, values, audience, and differentiation. This included reviewing competitors, analysing the existing sites, and defining how the brand should feel to founders, clients, and enterprise teams.
Brand Identity Redesign
Building on the existing brand equity, we refined and elevated the identity into a confident system. This included updating the logo, typography, colour palette, and usage rules to better communicate clarity, clean engineering, and reliable delivery.
Information Architecture Planning
Content was rationalised and reorganised into a single, cohesive structure. Navigation and terminology were simplified to reflect how Cleer thinks and works, turning complexity into a clear path.
Website Design and Build
A clean, responsive website was designed to support the refreshed brand. The new build focused on clarity, readability, accessibility, and performance, with all content migrated into the unified structure.
Delivery and Handoff
Final brand assets, website files, and lightweight brand guidelines were delivered to support future growth and consistency.
The Transformation
Cleer moved from a fragmented and understated brand to a confident, premium, and credible digital presence.
What changed:
A modern brand identity that reflects clarity, speed, and engineering quality
All digital touchpoints unified into a single, coherent website
Clear information architecture and simplified user journeys
Improved accessibility and inclusivity
Stronger alignment between brand perception and delivery capability
“Working with Finko was a great experience from start to finish. They quickly understood our brand, asked the right questions, and turned it into a site that genuinely reflects who Cleer is and where we’re heading. The speed and quality of execution were impressive, and the end result speaks for itself.”
The Results
A cohesive and premium brand identity
One unified website replacing multiple outdated properties
Clearer navigation and content structure
Increased credibility with founders, product leaders, and enterprise teams
A scalable brand system ready for future growth, marketing, and product expansion
Let’s Talk. Your next big move starts here.
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