Brand Identity for a Bespoke Jewellery Label

Brand Identity for a Bespoke Jewellery Label

Brand Identity for a Bespoke Jewellery Label

Project Type

Brand identity

Industry

Fashion and jewellery

Timeline

3 Weeks

Published

2024

Introduction

Talk2MeNice is a bespoke independent jewellery brand founded by Dio and Will, drawing inspiration from rave culture, nightlife and the electronic music scene. They needed a distinctive brand identity that felt bold and expressive, while remaining versatile enough to appear across digital platforms, packaging, and most importantly — be physically cast into jewellery without losing clarity or character.

Services

  • Discovery & Strategy workshops

  • Moodboarding & visual direction

  • Sketch workshop & iterative refinement

  • Logo exploration

  • Brand identity system

  • Logo testing for jewellery casting

  • Brand guidelines delivery

The Challenge

The founders were after a brand that felt culturally authentic, rooted in rave and electronic music, yet premium enough to exist in fashion retail environments.

The identity needed to be:

  • Bold and expressive

  • Minimal enough for versatility

  • Strong enough to be cast into metal

  • Cohesive across digital, print, and product

Previous attempts lacked the right energy or clarity. They approached us after a recommendation, looking for a team who could translate culture, aesthetics, and physical production constraints into a unified identity.

The Process

An iterative, collaborative path from culture to concept.
We followed a lean, sprint-based structure to rapidly explore and validate concepts:

  1. Discovery, research and Moodboarding

  2. Sketches, iteration and refinement

  3. Testing for physical products

  4. Final identity delivery

Obstacle handled:
Ensuring the logo retained legibility and personality when translated into small-scale physical jewellery.

The Transformation

We delivered a brand identity that is:

  • Striking and bold, reflecting the energy of rave and electronic music

  • Versatile, working seamlessly across full logo marks, icons, motifs, and product engraving

  • Culturally expressive, with visual cues that resonate with their audience

  • Functionally precise, engineered to hold clarity when cast into metal jewellery

The final identity empowers Talk2MeNice to launch confidently, differentiate instantly and scale their brand presence across product lines, social media, packaging and future retail opportunities.

"Finko consistently maintains excellent communication and delivers on time. Their professionalism, work ethic, and flexibility make anything possible. Their multidisciplinary skill set ensures creativity and technical proficiency in every project.
It is always a pleasure working with Finko."

Dio and Will
Founders, Talk2MeNice

The Results

  • Fully flexible brand identity system

  • Logo mark engineered for physical jewellery production

  • Distinctive aesthetic aligned with rave and nightlife culture

  • Strong visual foundation for upcoming product lines and campaigns

  • Highly positive feedback from the founders and early customers

Let’s Talk. Your next big move starts here.

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© 2025 Finko Studio. All rights reserved. info@finko.studio

We acknowledges the Gadigal people of the Eora Nation, the Traditional Custodians of the land on which we work and live. We pay our respects to Elders past and present, and recognise their enduring connection to land, waters, and culture.

© 2025 Finko Studio. All rights reserved. info@finko.studio

We acknowledges the Gadigal people of the Eora Nation, the Traditional Custodians of the land on which we work and live. We pay our respects to Elders past and present, and recognise their enduring connection to land, waters, and culture.

© 2025 Finko Studio. All rights reserved. info@finko.studio

We acknowledges the Gadigal people of the Eora Nation, the Traditional Custodians of the land on which we work and live. We pay our respects to Elders past and present, and recognise their enduring connection to land, waters, and culture.